Central London’s YMCA Club has selected Legend Club Management Systems as its new, one-step, single system registration, online booking and membership management solution.
Part of Central YMCA, the world’s founding YMCA and the UK’s leading health, fitness and education charity, YMCA Club is the largest gym facility in Central London. Since its foundation in 1844, the YMCA has expanded across the globe to become the world’s largest youth movement.
Following a stringent tender process, Legend was chosen as the successful vendor to supply the solution. The team at YMCA was looking for a new technology partner that could offer one seamless solution for its customers, with activities, courses, customer portal and apps, as well as flexible packages to meet the Y’s huge choice of services.
Influential factors in the selection process were Legend’s in-depth reporting functionality, enabling improved data extraction, analysis and more informed business intelligence, and the Native Mobile App, offering the YMCA its own tailored solution to better engage, retain and acquire members, providing a valuable marketing asset. The Legend Native App will also be offered to members to enhance customer experience by providing easy access, 24-hour booking capability, access control beacon technology and promoting self-service.
For the YMCA’s management team, it was of paramount importance and a strategic business objective that customer needs were placed at the forefront of the project. Legend’s reliability and service levels where therefore very important. The Legend 24-hour help desk will ensure a highly efficient continuous service necessary for the YMCA operations and indeed any organisation of this nature.
Daniel Lynn, Club Director at Central YMCA comments, "Modern health club facilities should be more than just a gym. The variety of facilities and activities required to help people be well in modern society is wide-ranging, covering social, educational, and creative arts activities; preventative and rehabilitative services; and nutrition and recuperation to complement their physical activity.
“The modern consumer expects a seamless, mobile service from technology, the benchmark being apps, smart phones and tablets, not PC's and windows. As such, we needed a flexible and slick solution for both our Members and our staff, that enables detailed data interrogation, allows us to tailor how we communicate, and ensures that our members get the most out of their Club and can achieve their health and wellbeing needs.”
The streamlined Legend “One System - One Solution” leisure management software will reduce pressure on both staff and members during peak times, allowing the YMCA’s staff to have more meaningful, active engagement with customers and regular members. Improving ease of access for customers through streamlined processes will ultimately enhance its customer experience, whilst Legend’s integrated reporting capabilities will provide in-depth management information to further enhance the YMCA’s operational efficiency and the ongoing development of its services.
The YMCA Café go-live has already successfully taken place, whilst the remainder of the Club is due to go live on March 1st 2018.
Sean Maguire, Managing Director of Legend Club Management Systems, adds, “We are delighted to have been selected to partner with the Y and will bring our expertise to ensure that our technology solution meets YMCA business needs both today and in the future.”
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